THE MISSION
The mission is to revolutionize the market through innovation,
customer intimacy, service and style.
We aim to create a permanent shift in the way laundry and dry
cleaning is perceived, valued and experienced.
Laundry has always been “a woman’s job.”
A stale narrative worthy of a global eye roll.
It’s only natural that another woman should step forward and
redefine it.
The task that was never ours–we’re handing it back.
-Co-Founder & President
Daniela Ghazalian
OUR VALUES
Quality
Consistency defines quality.
Service
We want to be remembered for the kind of service you feel, not just use.
Culture
How we treat people- our customers, employees, and partners-will define the company we build.
Brand
It’s how we are recognized, remembered, and trusted.