THE MISSION
The mission is to revolutionize the market through innovation,
customer intimacy, service and style.
We aim to create a permanent shift in the way laundry and dry
cleaning is perceived, valued and experienced.
Laundry has always been “a woman’s job.”
A stale narrative worthy of a global eye roll.
It’s only natural that another woman should step forward and
redefine it.
The task that was never ours–we’re handing it back.
-Co-Founder & President
Daniela Ghazalian
OUR VALUES
Quality
Consistency defines quality.
Service
We want to be remembered for the kind of service you feel, not just use.
Culture
How we treat people- our customers, employees, and partners-will define the company we build.
Brand
It’s how we are recognized, remembered, and trusted.
THE SERVICE
We operate on a zone-based model. We serve and dedicate to one designated area at a time. As a new business it’s important to us to keep our operations as close and efficient as possible.
Beginning in Etobicoke keeps us close to Parklane Cleaners — our chosen cleaning partner from day one and a legacy name in garment care for over 60 years.
One laundry bag is the equivalent size of a weekender and holds up to 30 lbs— washed, folded, and delivered in 24 hrs for $75 all-in.
As we learn more about our customers we intend to introduce subscription options — thoughtful plans designed for recurring service, added bag options, lowered cost and tailoured to real household’s needs.
Beginning in Etobicoke keeps us close to Parklane Cleaners — our chosen cleaning partner from day one and a legacy name in garment care for over 60 years.
One laundry bag is the equivalent size of a weekender and holds up to 30 lbs— washed, folded, and delivered in 24 hrs for $75 all-in.
As we learn more about our customers we intend to introduce subscription options — thoughtful plans designed for recurring service, added bag options, lowered cost and tailoured to real household’s needs.
WHAT IS IN 30 LBS OF LAUNDRY?
Bedding & Towels: 2 sets of queen sheets, 4 pillowcases, 4 bath towels, 4 hand towels, 4 washcloths.
Clothing: 25–30 t-shirts, or 15 pairs of jeans, or a week’s worth of clothing for two adults(including sweaters).
Mixed Load: 10 t-shirts, 5 pairs of jeans, 3 sweaters, 1 set of queen sheets, 2 bath towels, and 2 hand towels.
We transform the loss of time into a tangible benefit with our Time Bank. For every PRESS laundry bag customers accumulate 3 hours of saved time. Reach 24 hours their next bag free, redeemable at any time.
After 3 months of consistent use, customers unlock access to PRESS’s Affiliate Program , where they can spend their saved time. Ex: Home & Furniture, Personal Development Courses, Live Events in the city, etc.
“How we spend our days is,
of course, how we spend our lives.”
- Annie Dillard, The Writing Life (1989)
THE LAUNCH
Our first area of service is applicable to the following first 3 digits of the postal code.
M9W M9R M9P
M9C M9B M9A
M8W M8X M8Y
M8Z M8V M9V
Interested in a lifetime discount? Join our pre-sign up list before October 15th, 2025. This part of the journey is the hardest. We genuinely want to reward those who were with us from inception.